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The Intersection of Sport Tech and Consumer Innovation 🚀
The rise of wearable tech that tracks athlete performance has opened up new opportunities for investors in the sports sector.
Jessica Wong
June 05, 2025
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🔥What’s Poppin’?
Your 90-second startup scoop before your third espresso. ☕️⚡️
🏃♂️ Athlente’s AI wearables help athletes train smarter and recover faster.
🇪🇺 Sport tech in Europe is surging—wearables now dominate the market.
🎓 B-school students are turning classmates into portfolio companies.
🌎 Market Mood: Global Pulse Check
Shorter than your LinkedIn scroll. More insightful than your Twitter feed.
🇦🇺 Australia: Sport tech heats up as wearables redefine athlete performance.
🇪🇺 Europe: AI dominates sport analytics; smart fitness apps go mainstream.
🇵🇹 Portugal: Web Summit returns to Lisbon, spotlighting AI, IoT, and blockchain.
🚀 Startup of the Week
Because one day, you’ll want to say “I knew them before they IPO’d.”
👀 Startup: Athlente (Sydney)
📦 Industry: Sport Tech
💡 TL;DR: Smart wearables that track key biometrics to optimize athletic performance and recovery. Combines IoT and AI to deliver real-time, personalized insights for athletes.
🌐 Learn more: athlente.com
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